The Font That Does More With LessSANS WASTE, Awards:
2025 Communication Arts Advertising Award of Excellence winner
2025 Applied Arts Awards: Art Direction for Static Ads - Campaign
2025 Applied Arts Awards: Typography - Single
2025 EPICA: Bronze Graphic Design
Client:
Innocean Canada
designed to use 48% less ink on paper and fewer pixels in dark mode.
It seems everyone’s solution to saving the planet is to make more stuff.Tote bags, wooden spoons, paper straws.
You name it.
But for Earth Day, we wanted to create something for INNOCEAN Canada that people actually wanted to use.
Or better yet, didn’t even know they were using.
Enter Sans Waste.
Made with the agency’s wave-cut design and ink bleed, the typeface proves you can take up less space without losing clarity.
Or impact.
We shared it across INNOCEAN’s global network (120 offices worldwide), with support for 95+ Latin-based languages.
Proving something as small as a letter can make a big impact.
