Made for those who drive hockey.Hyundai,Client:
Hyundai
Awards:
2024 Canadian Marketing Award: GOLD - Brand Building (We Make WAH)
It started with a goal. and a dream.So much passion, determination, and heart go into every single hockey game – whether house league, rep, pick-up, or the pros.
But not all of this passion and heart steps out onto the ice.
Behind every game and in every community are the drivers of hockey. Someone you know who goes above and beyond to drive the game forward.
This was our chance to recognize and celebrate them all.
Exploring partnerships as a competitive edge. As part of Hyundai’s partnership with the NHL, we had the opportunity to rub shoulder pads with some of the NHL’s finest, including 2024 Rookie of the Year, Connor Bedard.
Two things are known during the playoff seasonSomeone will take home the Stanley Cup, and Hyundai’s Race to the Cup Sales Event begins.
So, when everyone was talking hockey, we decided to speak their language.
Filthy dangles, bruh.